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Keeping close to customers: The case for CRM

 

by Brian Rogerson, Editor of Asset Finance Europe

“A typical asset lender loses around 10% of its customers each year whilst a five percent reduction in customer defection rate can increase profits from between 25% to 125% – depending on the industry.”  MORE…

 

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Connecting with the customer

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The case for broadening the definition

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Post-recession, lenders need a new CRM

 

NOT YET A MEMBER? Register now, free and without obligation


 

NOT YET A MEMBER? Register now, free and without obligation