Privacy Policy

Personal information collected

We collect information from you through the online forms you may complete, emails we send that you read and click, the pages you visit on our website after clicking emails or completing online forms.

We may use cookies to identify you when you visit our website, keep track of your browsing patterns and build up a profile.

Data you provide with consent is held until you withdraw that consent. Data we have observed, such as reading emails and browsing webs pages is held for up to 8 years from the last time you engage with us.

Use of personal information

  • Providing and personalising our services or website
  • Dealing with your enquiries and requests
  • Administering orders and accounts
  • Providing you with information about products and services
  • Providing you with information about our partners’ products and services 
  • Understanding what is of interest to you to improve and provide the most relevant content

Legal basis

We use consent and legitimate interest as the basis to store and process your data.

If at any point you would like to opt – out of communications or withdraw previously given consent please contact us using the details at this end of this policy.

Cookies and analytics

We use cookies and analytics to gather usage information about our website and communications. This helps use understand their effectiveness.

We may use cookies to identify you when you visit our website, keep track of your browsing patterns and build up a profile.


We will not pass on your personal data to third parties without your permission.

Permission to pass your personal data to third parties is requested by Asset Finance International where you request access to Sponsored Information or regsiter for one of our events. 

Sponsored Information Permission is limited to the provision of your name, job title, company name, country, and email address, or if greater than this to details requested within the specific form which you are using to request information or register for a event.

Permission to share your details with the Sponsor(s) is requested for each instance in which you request Sponsor Information or register for an event.

We may use third party suppliers to help us process your data for the purposes in this policy.

We may link to third parties. We are not responsible for the privacy policies and practices of any third party to whom we link.

Your rights

Your rights include:

  • Request the personal data we hold about you. This may be subject to a fixed fee of £10
  • Complain to a supervisory authority if you believe we have misused your data
  • Withdraw previously given consents
  • International information transfers
  • We use trusted companies to process data outside the European Economic Area. We keep shared data to the minimum necessary, review the privacy policies of those companies and only work with companies we trust to keep your data safe.


We review and update our privacy policy from time to time. We may notify you of updates by email. It was last updated March 2018.

Contact information and controller

If you have any requests concerning your personal information or any queries with regard to these practices please contact the Data Protection Officer (Edward Peck) by emailing or call on +44 208 318 3512.

Website privacy

Asset Finance is committed to protecting the privacy of our website users. In this policy we set how we will deal with your personal details.

Any information collected and stored, including cookies, will be of the following kind:

  • Your visits and use of our website.
  • Information provided for the use of registering and/or subscribing to our website service.
  • Information provided for business purposes including quotes, analysis and reviews etc
  • Contact details provided in the course of downloading information

Website visits

We may collect information about your visits to our website such as IP address, location, browser type, referral source, length of visit and number of page views. This information may be used to improve our website’s usability and for general marketing purposes. This data is not personally identifiable.

Cookies are used on this website

Some of the services we use such as Google Analytics, Clicky Analytics and addThis set cookies to allow us to gather anonymous data about your usage of our website.

A cookie is a text file sent by a web server to a web browser and stored in the browser. The file is then sent back to the server each time the browser requests a page form the server. This enables the web server to identify and track the web browser.

We may send a cookie which may be stored by your browser on your computer’s hard drive. The information we obtain from the cookie could be used to improve the website’s usability and for marketing purposes. We may also use that information to recognise your computer when you visit our website, and to personalise our website for you.

Browsers usually will allow you to refuse cookies but this could have a negative impact on the usability of many websites.

Using your personal data

Personal data submitted on this website could be used for the purposes specified in this privacy policy or in any relevant parts of the website.

Our lawful bases for processing your personal data are: contract (e.g. for the purposes of providing a quote or requested information in order to do business with you) or consent (e.g. you provide your contact details in order to request information from us).

In addition to the uses already identified we may use your personal information to: Improve your browsing experience by personalising the website.

Send marketing communications, if you have chosen to receive them.

Provide other companies with statistical information about our users; however, this information will not be used to identify an individual user.

We will not provide any personal information to a third party unless you have given your permission.


If you have consented to receive marketing communications from us you can opt out at any time. If you no longer wish to be contacted for marketing purposes, please email

Other disclosures

In addition to disclosures already discussed we may need to disclose the following information:

Where a country’s legal system requires us to disclose your personal information. In connection with any legal proceedings or prospective legal proceedings.

In order to establish, exercise or defend our legal rights. (including providing information to others for the purposes of fraud prevention and reducing credit risk)

Except as provided in this privacy policy, we will not provide your information to third parties.

International data transfers

Information that we collect may be stored and processed by third party data processing companies to enable us to provide you with a suitable service. We only deal with reputable data processors and we are confident that your data is stored securely in accordance with data protection best practice.

If you are in the European Union, information which you provide may be transferred to and processed in countries which do not have data protection laws equivalent to those in force in the European Union. When you provide personal information, you expressly agree to such transfers.

Security of your personal data

We will take reasonable precautions to prevent the loss, misuse or alteration of your personal information. Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

We will store all the personal information you provide on our secure servers or on third party secure servers. All electronic transactions you make to or receive from us will be encrypted.

Data retention

All data relating to non-customers who have been inactive for more than six months will be deleted from our contact records. Inactive means that they have not opened any email or visited our website during that time period. Customer records will be held for longer in accordance with financial and business requirements.

Policy amendments

We may occasionally update this privacy policy by posting a new version on our website. It is in your interest to check this page regularly to ensure you are comfortable with any changes made.

Third party websites

Our website contains links to other websites. We are not responsible for the privacy policies of any third party websites.

Your rights

You may instruct us to provide you with any personal information we hold about you or transfer it to another IT environment. Data will be provided as a CSV file. You can request us not to use any of your personal details, or to update, change or delete them.

You can instruct us to make changes or remove your personal data by emailing us at All requests will be acted on and responded to within 21 days. All complaints about data usage should also be sent to

This policy together with our website terms and conditions constitutes the entire agreement between you and us in relation to your use of our website, and supersedes all previous agreements in respect of your use of this website.

Contact us

If you need any more information, please contact us at Asset Finance Connect: