Divido aims to bring significant change to the financial services sector

holloman christer

Divido has recently become well established in several consumer finance sectors for some very valid reasons.

The company’s co-founder and CEO Christer Holloman is due to tell of the company’s market impact at the IAFN conference in London on 23 May.

He explained: “Divido is a young, fast growing, technology company in the process of changing the old school financial services sector, forever!

“Backed by Europe’s largest early-stage venture capitalist, a group of successful technology entrepreneurs and high profile City financiers, we are currently able to facilitate £25 million of credit underwriting, financing individual transactions of up to £25,000 on the spot.”

As a broker Divido works with multiple lenders ensuring the merchants and consumers get the highest possible approval levels, lowest possible fees and the broadest range of finance options.

It currently operates predominantly in the bicycle, furniture, retail, healthcare, fashion and education finance sectors.

Last year InnoPitch identified the company as a ‘European Innovator of the Year’.

Holloman said: “Forget credit cards and complicated bank loans to buy expensive things – through our retail partners we let people buy anything in interest-free instalments, in seconds, completely paperless.”

He added: “Divido offer SME’s an instant point of sale finance solution that works in store, online and over the phone.”

Holloman believes that “liberating the customer” is the most difficult to achieve in this list. “It’s all about making the customer’s decision to buy as easy as possible,” he explained. “You want to inform your customer in a clear and appealing way, so optimizing your site is key to improving conversion rates and transaction values.

“Make sure it’s easy to navigate and that your checkout processes don’t take too long – offering a guest checkout can work wonders too, but make sure you grab their email address!

“Easy and free returns also makes the decision to buy easier as a customer will find comfort knowing they can return something with minimum hassle, but once they purchase it they’re committed and very few actually end up returning items.”

Holloman and his team stressed that a brilliant way to liberate your customers is by offering instant point of sale finance on the more expensive or luxury items that you provide. This gives the customer an abundance of freedom in allowing them to pay in their own time, and with Divido there’s 0% interest!

Divido services also eliminate any risk for the merchant as you receive the all the money in full, upfront.

Prior to forming Divido with his two other co-founders Christer Holloman set-up the EMEA sales operations for the $150m Google backed

To learn more about Divido, please visit and use (

On 23 May he will address delegates at the 7th International Auto Finance Network conference at the Hilton London Bridge on How fintech is disrupting the auto finance world.

You can book your place by completing the form below.

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