Asset Alliance transforms fleet ops with OSF and Salesforce

Asset Alliance Group has announced a transformative partnership with global digital consultancy OSF Digital, launching a bold new growth strategy powered by AI and Salesforce technology.

At the heart of this digital overhaul is Salesforce Automotive Cloud and OSF Digital’s Agentforce platform, which together are enabling Asset Alliance Group to modernise its vehicle financing, leasing, and fleet management operations. The initiative integrates advanced telemetry, AI-powered insights, and connected customer experiences, driving faster, data-informed decisions and boosting asset productivity while reducing operational downtime.

“We’re enabling Asset Alliance Group’s vision for smarter fleet management and proactive asset lifecycle optimisation.”

Through OSF Digital’s Salesforce expertise, Asset Alliance Group is enhancing every layer of its operations, from customer engagement and funding workflows to resilience planning and environmental strategy. The partnership aims to position the company as a benchmark for intelligent orchestration in the asset finance and fleet sectors.

By deploying Salesforce’s full ecosystem, including Automotive Cloud, Financial Services Cloud, Marketing Cloud, MuleSoft, Data Cloud, and the AI-driven Agentforce, Asset Alliance Group has laid the digital foundation for scalable, future-ready operations. The system streamlines everything from onboarding assets and managing funding cycles to delivering personalised, real-time customer interactions.

“We’re not simply enhancing our technology; we’re fundamentally redefining how we manage assets and engage with customers. This approach enables sustained growth, operational excellence, and a clear path towards our net-zero objectives.”