Subscription D2C, Hybrid D2C and agency models in US auto market

Eva Kellershof, a board advisor in FinTech, mobility, auto finance, digital, strategy; former senior director of strategy for Fair.com; and client partner at Otoz shares her experience of the changing US auto market with David Betteley, head of content at Asset Finance Connect.

The discussion will focus specifically on considering three models:

Subscription direct to consumer- Kellershof’s takeaways from her experience at Fair.com. What makes successful subscription D2C models?
Dealer direct to consumer model – hear more about a hybrid D2C platform which enabled a truly omni-channel journey for customers including traditional dealerships, developed by Otoz and implemented at Mini Anywhere.
Agency direct to consumer model – how agency is being developed in the US.

Will agency prevail over dealerships in the US where the traditional dealer retailers are particularly powerful? Or is there more mileage yet in hybrid models like the one which Otoz developed for Mini?

To review the full programme, this year’s fantastic line-up of speakers, and secure your place – please visit https://afcconferenceuk.com/live/en/page/home