Keynotes to assess the opportunities for auto and equipment finance from IOT connectivity


Headline sponsor Alfa’s CEO Andrew Denton joins our keynote panel to consider the opportunities to leverage asset connectivity to deliver value to customers, to provide profit growth, and to be kind to the planet.

Where are the opportunities to deliver value to customers through asset connectivity? Why are some equipment vendors and finance providers ahead in using and monetising data while auto has lagged? Do we need to think beyond existing finance models?

What is the right operating model for leveraging value from connected assets? Do we need to think beyond the OEM, finance company and retailer silos which are better suited to products than services?

What are the system challenges for tech providers? How Alfa is enabling the development of new models through partnerships with specialist services platforms like Tomorrow’s Journey.


  • Andrew Denton, CEO, Alfa
  • Matthias Grossmann, CEO, Commercial Finance, Siemens Financial Services
  • Tony Whitehorn, former President, Hyundai UK Motor
  • Marcella Merli, Country Manager, FCA Bank
  • Chris Kirby, CEO, Tomorrows Journey

Andrew Denton, CEO of Alfa said “We are delighted to be sponsoring another successful Asset Finance Connect event, and to be supporting the various topical discussions on connectivity, environment, inclusion, consumer duty, the future role of the asset finance broker, and to assess trends in auto finance including agency and direct to customer. This conference covers all of the major topics which are current in the market, and will deliver lots of value for the many auto and equipment finance providers who are attending. Its also a fantastic opportunity to meet the key players in the industry.”

Edward Peck, founder of Asset Finance Connect said “Alfa has been a long standing supporter of our events and publications – a partnership which we continue to value highly. Alfa were with us at our launch, and at every stage since. We are very grateful and wish them a very successful event”.

To review the full programme, this year’s fantastic line-up of speakers, and secure your place – please visit