Asset Finance People

Simply celebrates seventh birthday!


Simply is seven years old! Since its inception in 2017, Simply Asset Finance has gone from strength to strength, working to help SMEs realise their potential even during times of economic uncertainty and pressure.

Pushing to make an impact in an industry that has the power to create so much opportunity, Simply is continuing on its growth trajectory and is committed to offering a funding experience that looks beyond the balance sheet and combines a people-led approach with efficiency delivering technology.

The past year has seen Simply achieve so much:

  • Achieved profits of over £5.5 million in 2023, lent £309 million to UK businesses and secured 3,765 new agreements.
  • Extended its national reach by opening an additional sales centre in the business district of Liverpool, as well as having offices in London, Belfast and Glasgow.
  • Appointed 34 new hires this year alone to support its rapid growth trajectory and bolster the team.
  • Brought nearly 200 people together from the UK asset finance community to unite over sport and raised a total of £21,646 for Cancer Research UK at The Simply Cup.
  • Been named in the FT1000 list of fastest growing businesses – for the third consecutive year.
  • Been shortlisted in the UK Fintech Awards for their digital finance solution, Simply Connect.
  • Awarded ‘Best Auto or Equipment Finance Company to Work For’ and ‘Lender of the Year 2023’ at the Asset Finance Connect Summer Awards 2023.
  • Ranked number 27 (a rise of five places) in the Asset Finance UK 50 listing for 2023.

Mike Randall (pictured), CEO at Simply said, “It fills me with immense pride to witness what our team has achieved over the past seven years. Success at Simply is not defined solely by financial results, but it is also measured through customer satisfaction and upholding the strong culture within the business, and we keep this at the core of our practices every day.

“On day one we made a promise to be a trusted partner to SMEs across the UK, and we’ve continued to help them navigate through the ever-turbulent landscape. I want to thank our customers, broker partners, and friends in the industry for their support so far. I can’t wait to see what the next seven years and beyond looks like.”