Simply Asset Finance expands into Northern Ireland with new appointment

Coburn gary

Simply Asset Finance is expanding into Northern Ireland with the appointment of a new head of sales for the country.

Gary Coburn has 20 years’ industry experience and joins Simply Asset Finance in the lead sales role after nine years at Close Brothers Asset Finance where he was responsible for the Northern Ireland asset finance sales team.

In his new role, Coburn will have full responsibility for the company’s offering in Northern Ireland and will contribute to the overall growth strategy of the business.

Mike Randall, CEO, Simply Asset Finance, said: “Gary is the latest senior appointment at Simply and he brings valuable regional knowledge to the team. We already work with customers in Northern Ireland, but our offering will be even more compelling to SMEs if they can connect with someone who is on the ground and lives and breathes their needs.

“We are very pleased to have Gary on board and I have every confidence that he will do a superb job of supporting our business and its continued ambitions.”
Simply Asset Finance is majority owned by a Cabot Square Capital fund and provides finance to small and medium sized businesses in the UK to help them purchase equipment, free up working capital and invest in growth.

It was founded in April 2017 by a team of industry specialists, in response to the need for innovation and disruption in the asset finance sector.

Coburn added: “This is great news for businesses within Northern Ireland. By establishing a local presence here, Simply Asset Finance will be able to support the funding needs of local small and medium sized enterprises.

“The market is well-primed for a new funder and there is a growing demand for SME finance – particularly from a provider that offers flexible terms and excellent service. The role represents a challenge that I am looking forward to getting my teeth into – supporting the local business economy, expanding our business and continuing to deliver the best customer journey across the markets in which we operate.”

Last year, Simply Asset Finance secured a doubling of its financing with the British Business Bank to support expansion.

The £60 million facility is the second tranche of financing to support lending to small and medium-sized businesses in the UK, taking the total funds provided by the bank to £120 million.

Since it was established, Simply Asset Finance has expanded rapidly and last year won the International Asset Finance Network Award for Best New Entrant.