Senior appointments at Black Horse commence with new “director of product, proposition and business enablement”

Jim McCaffrey (pictured above) is to join Black Horse as director of product, proposition & business enablement, having previously held a similar role in the Insurance division of Lloyds Banking Group.

In this role, he will lead the delivery of the Black Horse strategy and initiatives to support the growth of the business within this. This will include product development and the ongoing investment in the digital capability of Black Horse.

Richard Jones, Black Horse managing director said: “ Jim has a wealth of experience in proposition and product design, strategy development and distribution, having most recently led the Lloyds Banking Group Financial Planning & Retirement Programme.

“His role will be key to driving forward our propositions as we continue to grow and develop Black Horse. Having worked with him for a number of years previously, I know Jim’s expertise will allow us to further develop our business and continue to deliver excellent results.

“Although our core purpose remains helping dealerships stay central to the car buying journey through our relationship based approach, we’re constantly adapting to changing dealer and customer demands – much like the industry as a whole – and I expect this change to my leadership team to strengthen our approach to doing so. We’ll also soon be announcing a new leader for our fleet and wholesale stocking team in the coming weeks as we evolve our strategy in this area.”