PSA pushes into US mobility market

dominique larry

European car manufacturer Groupe PSA has taken its first step into the US market with Free2Move, a smartphone-based mobility aggregation platform.

The platform provides mobility solutions and easy interaction with a wide range of car and bike-sharing providers.

The app is being launched in Seattle, and allows users to compare the location, characteristics and operating costs of available transportation options, including offerings from Car2Go, Zipcar and TravelCar.

Free2Move will also be adding several bike-sharing services, including Ofo Bike, Lime Bike and Spin Bike.

Groupe PSA’s North America president and CEO Larry Dominique said: “The decision to launch a service that helps people move around in the most efficient way underscores our commitment to the future of Groupe PSA.

“As mobility services evolve and innovate based on the way people think about and consume mobility, bringing Free2Move stateside provides us with a unique way to address consumer demands, as well as a flexible platform to roll out future products.”

With Free2Move, consumers can schedule or immediately access the transportation of their choice for a period ranging from a few minutes to several days.

The service has rapidly expanded throughout Europe and is currently available in seven countries: Austrian, France, Germany, Italy, Spain, Sweden and the UK, with 400,000 customers and some 30 operators on the platform.

The launch in the U.S. represents the latest step in Groupe PSA’s “Push to Pass” global growth initiative, unveiled in April 2016.