New marketing boss at Aldermore Asset Finance

Beller sarah

Sarah Beller has joined Aldermore as head of marketing in the Bank’s asset finance division.  

Beller joins from Hitachi Capital where she spent two years as marketing manager across its Business Finance divisions. She brings fifteen years’ experience in asset finance sales and marketing to this newly created role.  

This is the latest of several new appointments in Aldermore’s asset finance team which is growing to support the increased demand the Bank is seeing for asset-based lending. Beller’s appointment aims to further strengthens the division as it continues to grow.  

Carl D’Ammassa, managing director of Asset Finance at Aldermore said: “This is an exciting time for Aldermore and the asset finance industry.

“We are seeing demand from an increasingly diverse range of industries so it’s vital we effectively communicate what we do and how we can help businesses to fulfil their ambitions.  

“I have no doubt that Sarah’s experience and drive will help the team build upon our relationships with SMEs and stakeholders.”  

Sarah Beller added: “Aldermore has a great reputation for presenting what the Bank offers in a way that is straightforward and easily understood by the businesses they serve. The new brand identity rolled out in July has been a great success and I look forward to taking that forward with the asset finance management team.”