As New Leaf Search celebrates its 21st year in business, the executive search consultancy continues to shape the future of talent acquisition in asset finance and equipment leasing. Founded in 2004, the firm has firmly positioned itself as a trusted partner to financial services institutions across the UK and internationally.
With an unwavering commitment to excellence, deep industry knowledge, and a future-facing leadership philosophy, New Leaf Search is not just navigating change—it’s helping to define it. Asset Finance Connect caught up with managing director Neel Amin and recruitment directors Katherine Amin and Jane Theobald from New Leaf Search to discuss their journey, insights, and the evolving landscape of asset finance recruitment.
A legacy built on expertise and trust
Reflecting on their success and longevity, managing director Neel Amin attributes New Leaf Search’s sustained impact to “deep industry expertise, strong networks, and a focus on long-term relationships built on trust.” Specialisation has been the cornerstone of their strategy, and their reputation for ethical, quality-driven recruitment has earned them a loyal client base and a thriving candidate community.
“Our adaptability to market shifts, technological advancements, and evolving workforce needs has allowed us to stay relevant and continue adding value,” adds recruitment director Katherine Amin.
Adapting to a new recruitment landscape
The asset finance sector has undergone significant changes in the last two decades. According to recruitment director Jane Theobald, the rise of remote work, digital recruitment tools, and the growing emphasis on diversity and inclusion have reshaped how firms attract and retain talent.
“In the future, we expect sustainability and ethical practices to play a bigger role in recruitment decisions,” she says. “We’re already seeing that reflected in the values of younger professionals entering the market.”
New Leaf Search’s approach combines advanced digital tools with a human touch—balancing tech-enabled efficiency with tailored candidate engagement and advisory-led client service.
What makes a leader in executive search?
At the heart of New Leaf Search’s model is a strong leadership philosophy grounded in transparency, integrity, and collaboration. The leadership team highlights key qualities that define exceptional executive search leaders in asset finance:
- Deep industry insight and strategic thinking
- Relationship-building and trust
- Adaptability and innovation
- Ethical, data-driven decision-making
- Clear, open communication
This leadership approach has shaped the firm’s internal culture as well. “We empower our team members to take ownership of their work and support each other’s growth. Continuous learning is part of our DNA,” says Neel.
Recruiting top talent in a competitive market
Finding and securing top-tier professionals in a niche and highly competitive market like asset finance requires precision and foresight. New Leaf Search deploys a multifaceted strategy: leveraging targeted networks, enhancing employer branding for clients, offering data-led market insights, and aligning candidate aspirations with long-term business objectives.
“Continuous engagement with both clients and candidates ensures we’re always ahead of the curve,” says Katherine. “We go beyond CVs and job specs—we build careers and leadership pipelines.”
A changing workforce and the next generation
To attract and retain younger professionals, the asset finance industry must evolve. Flexibility, career progression, and purpose-driven work are high on the agenda for Gen Z and millennial talent. New Leaf Search advises firms to invest in graduate and apprenticeship schemes, structured development programmes, and strong diversity and inclusion strategies.
“Today’s talent wants more than just a pay cheque—they want to make an impact, work in inclusive environments, and grow. Companies that can offer that will win the war for talent,” explains Jane.
New Leaf Search embeds DE&I principles into every aspect of their search process—from diverse candidate sourcing and bias training to educating clients and tracking progress through dedicated metrics.
Navigating digital transformation and talent shortages
As digital transformation accelerates across financial services, new skills are in demand: data analytics, risk management, tech leadership, and agile thinking are top priorities. The industry is also grappling with talent shortages and limited succession pipelines due to consolidation.
“Clients are looking for leaders who are both digitally fluent and people-centric,” says Neel. “We help them navigate these challenges through a consultative approach—bringing market intelligence, talent strategy, and long-term vision to the table.”
Guiding the future of leadership in asset finance
New Leaf Search is not only filling leadership roles—they are actively shaping the next generation of leaders in asset finance. Their advice to professionals aspiring to leadership is clear: broaden your skills beyond technical expertise, raise your industry profile, build strong networks, and embrace digital evolution.
“Leadership is about showing initiative, motivating others, and staying adaptable. Even before stepping into a formal role, professionals can demonstrate leadership qualities that set them apart,” says Katherine.
For graduates and early-career professionals, New Leaf Search encourages curiosity, continuous learning, and active engagement in the industry. “Asset finance is a fantastic, dynamic field full of opportunity. With the right mindset and support, you can build a rewarding, long-term career,” adds Jane.
