NETSOL Technologies, Inc. has appointed Dario Morelli as Vice President of Artificial Intelligence. Based in the UK, Morelli will lead Transcend AI Labs, the company’s newly launched innovation hub focused on AI-driven automation, consulting, and product development.
The move signals NETSOL’s continued push toward integrating artificial intelligence into its asset finance and leasing solutions.
“His deep expertise in AI and fintech alongside his proven track record of success make him the ideal leader for our AI division,” said Naeem Ghauri, Co-Founder and President of NETSOL Technologies Inc.
“His leadership will play a pivotal role in advancing our AI-first strategy and guiding us through the next phase of growth and innovation.”
Morelli brings over 15 years of experience in AI, data, and analytics, with previous roles including Head of Advanced Analytics and AI at Admiral Group and Head of Data Analytics at TrueLayer. He also held senior roles at Kobalt Music, where he led data initiatives supporting royalty payments across global markets.
“Joining NETSOL and leading Transcend AI Labs during such an innovative time is an incredible opportunity to shape the future of AI in the asset finance and financial services industry,” Morelli said.
“I’m convinced the full potential of AI can drive transformative change – whether through operational efficiency, data-driven decision-making or enhancing client experiences.”
Ghauri added, “With Dario at the helm, we are confident that our AI-driven initiatives will not only transform our organisation but also set new standards across the financial services industry.”
