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LeasePlan agrees ground-breaking partnership with Fiat Chrysler Automobiles

Berno Kleinherenbrink Lease

LeasePlan has become the operational lease partner to Fiat Chrysler Automobiles in several European markets where FCA’s captive finance arm does not have a presence.

Full operational lease products will be offered on a preferred partner basis to FCA’s SME customers in Austria, Czech Republic, Denmark, Finland, Greece, Hungary, Norway, Poland, Portugal, Slovakia, Sweden and Switzerland.

A key focus of the partnership will be on the fast-growing small to medium enterprise (SME) segment, with LeasePlan offering companies operational lease solutions.

Unlike traditional white label agreements, the LeasePlan/FCA partnership is based on a referral model. FCA will provide vehicles to customers, with the operational lease being directly managed by LeasePlan. This is the first partnership of its kind for LeasePlan with a major European OEM.

The partnership is designed to meet the needs of customers for flexible, cost-effective solutions delivered in a short space of time. For example, LeasePlan will offer customers pre-configured FCA vehicles, meaning they can receive their selected vehicles within two weeks.

Berno Kleinherenbrink, LeasePlan’s senior vice-president commercial, said: “SME is LeasePlan’s fastest growing segment and a crucial element in our strategy to lead the European Car-as-a-Service market.

“I’m therefore delighted to announce our new partnership with FCA, which gives us an additional route to serve the important SME segment. These customers want flexible, hassle-free and fast solutions – and that’s exactly what we provide.”

LeasePlan defines SME customers as those with 25 or fewer vehicles in their fleet. SME’s accounted for 17% of LeasePlan’s serviced fleet at the end of last year.

As part of the partnership, LeasePlan will offer training and certification to FCA dealers on LeasePlan’s SME products and service portfolio.

* Pictured: Berno Kleinherenbrink, LeasePlan’s senior vice-president commercial, and Alessandro Grosso, head of fleet and business sales, FCA EMEA