LeasePlan agrees ground-breaking partnership with Fiat Chrysler Automobiles

Unlike traditional white label agreements, the LeasePlan/FCA partnership is based on a referral model. FCA will provide vehicles to customers, with the operational lease being directly managed by LeasePlan. This is the first partnership of its kind for LeasePlan with a major European OEM.

The partnership is designed to meet the needs of customers for flexible, cost-effective solutions delivered in a short space of time. For example, LeasePlan will offer customers pre-configured FCA vehicles, meaning they can receive their selected vehicles within two weeks.

Berno Kleinherenbrink, LeasePlan’s senior vice-president commercial, said: “SME is LeasePlan’s fastest growing segment and a crucial element in our strategy to lead the European Car-as-a-Service market.

“I’m therefore delighted to announce our new partnership with FCA, which gives us an additional route to serve the important SME segment. These customers want flexible, hassle-free and fast solutions – and that’s exactly what we provide.”

LeasePlan defines SME customers as those with 25 or fewer vehicles in their fleet. SME’s accounted for 17% of LeasePlan’s serviced fleet at the end of last year.

As part of the partnership, LeasePlan will offer training and certification to FCA dealers on LeasePlan’s SME products and service portfolio.

* Pictured: Berno Kleinherenbrink, LeasePlan’s senior vice-president commercial, and Alessandro Grosso, head of fleet and business sales, FCA EMEA