Data8’s PredictiveAddress system aims for global client coverage

Carrington mike

Data8 has expanded the scope of its address verification software, PredictiveAddress, to include a global coverage – and at the same time added new features to the product.

Mark Carrington, chief technologist at Data8 (pictured above) explained that the real-time validation tool now retrieves addresses for 253 countries worldwide and the quality of the international data “is unrivalled”.

Data8 uses data that is sourced from credible data sources such as Royal Mail for the UK and USPS for the US.

Carrington explained that new accessibility features have been introduced to make the software more user friendly including screen reader compatibility to read out selected addresses for visually impaired users and a new keyboard access to a drop-down list of addresses.

He said: “with its fuzzy matching capabilities the software predicts and auto-completes a full address using just a few characters. Upon starting to type, the software verifies the address against multiple sources to ensure accuracy and uses ‘type ahead’ technology to autocomplete it, thereby saving time, optimising user experience and minimises failed deliveries.

“We are excited to expand our international coverage and introduce new features with much more still to come.”

Established some 11 years ago, Data8 is a leading provider of data quality and data management solutions. Its principal services include real-time data validation, data cleansing, B2B and B2C data supply, business process outsourcing, data management, analytics, and visualisation enabling a Single Customer View.

The company was founded by Antony Allen, managing director, Richard Hartland, technical director, and Mark Carrington.

Allen has over 20 years of expertise in the data industry. Prior to launching Data8, he held a number of senior management roles within the IT and data sector, where he was instrumental in driving the companies to new levels of revenue growth.

Prior to joining Data8, Hartland held senior management roles in various companies within the IT sector. He obtained a Computer Science degree from The University of Manchester.

Carrington gained his experience as a software developer at Sage after obtaining a First in Software Engineering from Durham. He is a member of the British Computer Society and, as a member of the CRM user group for Microsoft Dynamics, he meets regularly to discuss and share information on various technical topics to keep abreast of the latest developments

Last month Data8 won the Best Data Solutions Provider – UK accolade in the 2016 Technology Innovator Awards. The awards recognize and reward the companies behind the innovative and ground-breaking developments in the technology industry.

Winning the award recognized Data8’s bespoke innovation and customer centric approach to data management. The company was anonymously nominated for the award by clients, partners and industry leaders and was chosen as the winner from 10 shortlisted providers. They have been operating in Chester, UK for 11 years and have since opened new offices in Cheltenham, UK.

Case Study – Data8 provides vital element of lead capture for online auto retailer

Data8’s client, a leading auto sales platform enables private sellers and businesses to advertise their vehicles and project them to a wider audience.

Sellers on the website are required to fill out a number of details, such as a valid telephone number, in order for them to be contacted by prospective clients or Data8’s client.

The challenge that the company’s client was looking to avoid were scam sellers posting bogus phone numbers, where if a problem occurred then nobody would be able to track or contact them.

The solution

Data8 provided landline and mobile validation solutions that could verify whether business or personal phone numbers are legitimate, in real time.

A Data8 spokesman explained: “This vital element of lead capture process is integrated into all devices e.g. laptops, tablets, mobile sites etc. It is a vital element because it detects bogus information. Therefore, without it, they are running a huge reputational and financial risk.”

The outcome

“Our client experienced a significant improvement in quality of phone numbers captured, with over a 40% increase in valid phone numbers. This also increased customer satisfaction as correct, accurate contact details provide a more trustworthy sale and increase the ease of communication.”

He added: “They are now looking to use email validation and PredictiveAddress. As their search function is largely based around postcode radius, it would be useful for the client to feature quality addresses to ensure sellers and buyers alike are receiving accurate results.”