BNP Paribas Personal Finance UK has announced the appointment of Jodie Bromley as its new Chief People Officer, bringing a fresh wave of strategic focus on people, performance, and workplace culture.
With an extensive background in HR leadership within the financial sector, Bromley joins the business with proven expertise in talent strategy, organisational change, and employee wellbeing. She is set to play a pivotal role in aligning people initiatives with the company’s ambitious growth plans.
“My role is about driving business success by creating the conditions where people can perform at their best,” Bromley said. “When colleagues feel valued, see clear career progression opportunities, and are well-rewarded, they are more engaged and motivated, which directly impacts the overall success of our company.”
Since stepping into the role, she has been actively engaging with teams across the business, gathering insights to inform initiatives that will have lasting impact on both employees and the wider organisation. Bromley has expressed a strong commitment to building a culture of inclusivity and shared purpose, with a focus on wellbeing and career development.
A champion of the “one-team” culture, Bromley will help shape how this vision is reflected both in the daily ways of working and in BNP Paribas Personal Finance UK’s new AIR office environment.
