Alta Group hires ELFA leader

Diane Croessmann, a leader in the Equipment Leasing and Finance Association (ELFA) and experienced senior leasing executive, has been appointed director of The Alta Group consultancy.

Croessmann most recently served as worldwide managing director of Lenovo Financial Services, and on the ELFA board of directors and executive committee. Prior to her work at Lenovo, Croessmann held several key positions at Xerox Corp.

Alta CEO John Deane said: “Diane’s addition to Alta is a very important step for us. Not only does she continue our tradition of bringing industry leaders to Alta, she has extensive global experience in the vendor/captive space. Initially, Diane will focus on work with our vendor and captive clients, especially their managed solutions programs.”

Croessmann said: “The financial services industry is in a period of transformation as we see the rapid emergence of managed solutions.

“I can’t think of any better place to participate in this transformation than by working with both extraordinary clients as well as the caliber of professionals at The Alta Group. It’s a thrilling time for the industry and for me personally,”