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Alphabet enters Norwegian market in partnership with AUTO PLAN

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Alphabet International is entering the Norwegian vehicle leasing market through a new partnership with AUTO PLAN.

The partnership introduce Alphabet’s full range of products and services, including fuel cards, replacement vehicles, roadside assistance, and legal insurance.

Richard Schooling (pictured), chief commercial officer at Alphabet International, said: “Entering into a partnership with AUTO PLAN strengthens our presence not only in Norway, but also in Scandinavia.

“We already offer outstanding mobility solutions to many companies throughout Europe, so closing the gap in the north and being present in all Scandinavian countries truly makes sense for our company and our international customers.”

Alphabet is the multi-marque fleet management and leasing division of BMW Group, offering a global network of services in Europe, Australia, China, and South America.

It manages a portfolio of more than 680,000 leased cars and LCVs and offers a range of mobility services, including electric vehicles.

Tormod Kvam, chief executive officer at AUTO PLAN, said: “We are excited to be joining Alphabet’s network of partners, in order to provide services to their customers in Norway. We look forward to a fruitful partnership and are eager to join Alphabet, who continue to position themselves as expert in mobility.”

AUTO PLAN is part of the Sulland Group, a privately-owned dealership group with around 30 sites. The company manages a portfolio of more than 8,000 leased cars and LCVs.