Alphabet marks 25 years in UK

Alphabet (GB) is marking its 25th anniversary in the UK, and the leasing and business mobility specialist has reported a successful year, with e-mobility opportunities continuing to grow. Alphabet’s total portfolio stabilised at around 700,000 vehicles, despite the ongoing semiconductor crisis, and order volume went up to nearly 250,000 vehicles in total, representing an increase of more than 18% compared to the previous year.

Established in 1997 in the UK as a fleet management subsidiary of the BMW Group, the company has evolved into a modern, innovative, and sustainable mobility provider. The parent company, headquartered in Germany, has seen its portfolio has developed rapidly over the years from the 100,000 vehicles on the road for its customers in 2005 to today, with representation in 31 markets across Europe and Australia.

Sustainability leading the way

Alphabet’s current business figures indicate that the awareness and demand for sustainable, alternative fleets continued to increase in 2021, with its BEV/PHEV portfolio expanding to 46,000 vehicles.

Markus Deusing, CEO Alphabet International, said: “Sustainability is our guiding principle for the future. The business grew by around 77% in total compared to the previous year, reaching a peak in the field of xEVs. This year, Alphabet aims to further increase the electrified vehicle share of new business up to 30% and we will continue our mission of driving awareness and demand for sustainable, greener fleet options since this is of particular importance for achieving climate targets.”

Alphabet has been electrifying fleets with AlphaElectric since 2013, and the firm says it will continue to provide customers with comprehensive and detailed sustainability consulting to support CO2 targets and CO2 neutrality, along with continually innovating its electric and vehicle sharing related products and services.

Digital solutions

Alphabet was the first leasing provider to launch an app for their drivers, releasing AlphaGuide, in 2010, and the company said flexible, digital solutions are increasingly important for the future of fleets, with plans to innovate and expand digital products and services in 2022. In the UK this will include the launch of more sophisticated fleet reporting, a full update of the AlphaGuide app, a new digital platform for employee schemes, and the foundations for a new self-service portal to simplify its customers’ lives, offering one digital entry point for fleet decision-makers to online products and services.

Alphabet marked another important milestone last year, revealing its new brand image and brand focus. With the new corporate identity, Alphabet launched an increased commitment to sustainability and customer centricity which translates into its new brand promise: Your Mobility. Made easy.