Zipcar rolls out 300-strong Flex fleet in London

Members can also still use Zipcar in the same way as before too, where a customer picks up and drops off in the same location.

Zipcar is priced from 29p a minute and membership is currently free. Zipcar’s Basic plan usually has a one-off joining fee of £19 which is currently discounted to £0.

Jonathan Hampson, Zipcar UK general manager, said: “Flex marks the next stage in Londoners’ already-changing relationship with cars and moves us one step further towards our vision of a city where car sharers outnumber car owners.

“We believe that the freedom to be able to do any kind of trip, where you need a car without having to own one, has the power to fundamentally redefine urban mobility in the kind of sustainable way that will allow London to continue to grow and thrive.”