RAC starts The Engine to support UK auto dealers

Sean Kent, sales director at the RAC Dealer Network, said: “Over the last year or so, we have been rapidly building up the degree of support that we offer to our dealers and The Engine is a major step forward.

“It is designed to provide a central platform for all our dealers, delivering regular and engaging content to help them use the RAC brand to build their business performance.

“A key aspect will be creating a community where our dealers can swap ideas and best practice, as well as looking to the RAC for help and advice. It’s a very exciting development.”