Subscription start-up ViveLaCar partners with BMW in Switzerland

Mathias Albert (pictured), founder and chief executive officer of ViveLaCar, said: “With the move to Switzerland, we are also opening the door to other markets.

“We have developed a completely new platform for the BMW Group. A different currency, three national languages and a different tax rate in each canton – we have taken on this challenge with flying colours and are delighted with the start.”

ViveLaCar launched in 2019 and Albert – who has previously headed up dealer groups selling Ford and PSA vehicles – also intends to licence the subscription software to manufacturers, allowing them to operate the service on a white label basis.

The BMW partnership is the latest in a series of deals with manufacturers.

During May, it launched a partnership with Hyundai to offer subscription services in Austria.

Since it was founded in Stuttgart, the business has focused on working with branded dealerships to provide vehicle subscriptions to end users. When it launched in Germany, more than 100 car dealerships of various brands signed up to the platform

Florine von Caprivi, chief revenue officer of ViveLaCar, said: “We offer the brand dealer a new sales channel and offer the end customer an auto subscription with fast availability, uncomplicated handling and complete service with variety and flexibility.”