New corporate name for Rinaldi’s King Commercial Finance

Hawkins explained: “Our combined strengths, international experience, and relationships are generating fresh new service approaches while our home-grown practice of partnering closely with our domestic manufacturers and vendors keeps us well-grounded and positions our customers for growth.”  

Commercial Industrial Finance develops sales-aid finance programs for manufacturers, vendors and distributors of capital equipment and energy-efficiency programs – all tailored for light to heavy industrial segments.

Rinaldi said: “We help our clients improve the performance of their sales organizations and their accounts receivable metrics, for measureable top-and bottom-line results.”

Rinaldi, who joined the company in January, previously served for four years as vice president of CSI Leasing and for more than two decades as co-founder and executive vice president of ILC/NC4.

“We have an established, solid corporate foundation, and we have enjoyed steady growth with a dedicated team of valued employees,” said Hawkins.   “Now we are again poised to advance our financing services.”

The privately-owned company, based in St. Louis, Mo., was founded in 1982 by John King.

Before his nearly four-year engagement with CSI Leasing, Rinaldi served as executive vice president of the $8bn in assets bank-owned lessor, National City Commercial Capital (now PNC Equipment Finance), and president of National City Commercial Capital Canada, where he established the NC4 brand and the company’s reputation in Canada.

His experience includes developing new revenue streams – organically, by starting up new business divisions and inorganically, through acquisitions and international expansion.  Before NC4, Rinaldi and his partners founded Information Leasing Corporation (ILC) in 1984, which they subsequently sold to Provident Bank of Cincinnati, later acquired by National City Bank.

Rinaldi is chairman elect of the board of directors of the Equipment Leasing and Finance Association (ELFA), the industry’s American trade association in Washington, D.C., and an active member of the Research Committee of the Equipment Leasing and Finance Foundation.      

He has served also as chairman of LeasePAC, the industry’s political action committee, and as a trustee of the Equipment Leasing and Finance Foundation. In 2010, Rinaldi launched the website, LeasingAvenues.com, to provide video interviews with leasing pioneers and innovators, and he is a frequent contributor to leasing industry media and forums on topics of entrepreneurism and asset finance.

CIF is a privately owned company and member of the ELFA  www.CIFinance.com