NETSOL appoints Simon Bryant as Head of Wholesale Sales

NETSOL Technologies Europe Ltd. has announced the appointment of Simon Bryant as Head of Wholesale Sales.

In his new role, Bryant will be instrumental in expanding NETSOL Europe’s wholesale stocking finance capabilities, leveraging the success of recent Tier 1 implementations across Europe. He will focus on growing NETSOL’s flagship wholesale platform, Transcend Finance, a cloud-based solution that offers comprehensive tools for lenders, dealers, and auditors to streamline stocking finance operations.

Transcend Finance delivers out-of-the-box API integrations and mobile apps, enabling wholesale funders to optimise processes, manage risk, reduce costs, and enhance dealer engagement. The platform is designed to support scalable, efficient, and customer-centric stocking finance operations.

Bryant joins NETSOL with two decades of experience in asset finance sales, having held leadership positions at prominent organisations, including Lombard, Capital Bank, GE Capital, and First National. His expertise extends to building and scaling stock finance businesses, with a proven track record across sales, operations, systems development, business rule frameworks, and credit team management, having held positions at Macquarie, BNP Paribas Personal Finance, and Haydock Finance.

Jason Hurwitz, Sales Director at NETSOL Europe, welcomed Bryant to the team, stating: “I am delighted that Simon is joining our growing NETSOL presence in Europe.

“His deep industry expertise in building wholesale stocking businesses in the United Kingdom and Europe gives him the unique ability to support new and existing stock finance companies with their growth plans and strategies. His experience aligns perfectly with NETSOL Europe’s strategy to provide a consultative, expertise-led approach to its clients.”

Bryant expressed his enthusiasm for the role, emphasising the growing demand for advanced wholesale finance solutions:

“With increased rigidity in pricing and sales processes, NETSOL Europe is seeing renewed and elevated interest in wholesale stocking finance capabilities, which are increasingly being seen as both profitable growth units and essential boosts to a wider dealer finance proposition.”

“I’m thrilled to join the company during an exciting period of growth and look forward to helping build and lead our wholesale finance solution,” Bryant continued.