BVRLA appoints Toby Poston as new Chief Executive

The BVRLA has announced that Toby Poston will be its next Chief Executive, taking up the role on 1st January 2025 after Gerry Keaney retires at the end of the year.

Poston steps up after sixteen years with the association, where he is currently Director of Corporate Affairs, responsible for policy and public affairs, communications, events, research and fleet services. During this time, he has been the association’s chief spokesperson and guided the industry’s response to a variety of challenges including Brexit, the Covid pandemic and terrorist attacks involving rental vehicles.

“He has piloted the transformation of its Policy and Public Affairs team and delivered a huge increase in the association’s voice of influence.

“He brings exceptional knowledge of the industry and a deep understanding of both the shared and diverse needs of our members. He impressed us with his strategic vision, passion for delivering member value and his intimate understanding of the BVRLA team.”

“My role is to continue building the reputation and capabilities of the BVRLA so that it can support members in delivering decarbonisation and responding to a fast-moving regulatory environment.

“Further change and challenge are inevitable, but I will ensure that the association is fit for the future and ready to respond.”   

Prior to joining the BVRLA, Poston spent over a decade as a journalist and editor, most of it with the BBC Business & Economics Unit.