BCA appoints new European operations director and chief commercial officer

His career has spanned France, Germany, Switzerland, Slovakia and the UK.

This new role aims at providing “a unique customer experience, offering BCA’s business partners the expertise, assistance and agility to leverage the full potential of the European market”.

Jean-Roch Piat, chief operating officer – Remarketing Europe said: “Bertrand de Techtermann´s appointment is a key milestone in our ability to execute innovation in all markets at the same time, while delivering a robust, high quality and efficient service to all our customers.”

Earlier this month BCA promoted Craig Purvey (pictured below) as chief commercial officer.

Purvey, previously sales director at BCA, will be responsible for an integrated sales and marketing structure across the company’s operating divisions. He will report directly to executive chairman Avril Palmer-Bauneck.

Commenting on the appointment, Avril Palmer-Bauneck said: “Craig’s appointment will allow greater focus on the strategic support we can give to our customers both in the UK and Europe. The industry is increasingly seeking partners that can look across the supply chain to deliver solutions that drive innovation and efficiency.”

The move also sees Ann Ritchie-Cox will take up the position of director- group accounts.

Craig Purvey said: “BCA is uniquely positioned in the market to drive innovation throughout the supply chain. I look forward to working with customers to developing new ways of working that add value in a rapidly evolving industry.”