Axis Capital rebrands leasing arm

Axis Capital, the US commercial equipment finance company, has unveiled a new company name, logo and website, and has rebranded Amur Equipment Finance (AmurEF) as part of its 20th anniversary celebration.

“Reflecting the characteristics of the distinctive Amur leopard in our new logo, the Amur Equipment Finance brand now showcases our best qualities as a business,” said AmurEF’s marketing director, Jacklynn Manning. “Our new brand represents the curiosity to learn about our customer’s specific needs, the agility to grow and change as their requirements change, and most importantly, the tenacity to do what it takes to serve our customers.”

The rebrand to Amur Equipment Finance includes a newly designed, robust website that provides a customer-centric experience. Full product offerings are now available to site visitors, including vendor and origination program information along with customer video testimonials and success stories, as well as specialized tools for accessing the full range of financial products.

AmurEF employs over 90 professionals across the US, with its headquarters in Nebraska. There are sales offices in Massachusetts, California, Texas, and Pennsylvania, with additional satellite offices located across the country. The company directly serves business owners and channel vendor partners that service an array of equipment-intensive industries including: transportation, construction, commercial and industrial equipment, food service, packaging, and printing.