Andrew Brameld steps into Chief Commercial Officer role at BNP Paribas Personal Finance

Andrew Brameld, Chief Commercial Officer at BNP Paribas Personal Finance

Andrew Brameld has stepped into the role of Chief Commercial Officer at BNP Paribas Personal Finance from his position as Managing Director of motor finance.

Brameld joined BNP Paribas Personal Finance UK in 2017 following an extensive career in automotive finance to establish their motor finance division, which successfully launched in 2019.

As part of their 2025 plan, BNP Paribas Personal Finance UK will see big transformations in their digital, data and decisioning capabilities, boosting innovation and driving partnerships forward.

“We have a real opportunity at BNP Paribas Personal Finance UK to take our finance solutions to the next level, so I am eager to start planning,” explained Brameld.

“The first step is to make sure there is a better understanding across the organisation of how our partners operate. Every partner is different, which is one of the many reasons I love working at BNP Paribas Personal Finance UK as it means that we can create a bespoke model that will drive sales and growth plus transform the customer experience.

“The second step is to make our solutions compelling in how we bring the propositions to life. This includes continuing to innovate at pace, making our propositions seamless especially in-store and improving the customer journey from start to finish as part of our commitment to being a responsible lender.”

Andrew continued, “I look forward to achieving these goals alongside the incredible commercial team at BNP Paribas Personal Finance UK who all share the same vision of being a force for positive change and accelerating our mission of being partners in growth.”

Stephen Hunt, CEO BNP Paribas Personal Finance UK said: “I am delighted to have Andrew as Chief Commercial Officer to support our growth plans.

“His role is key to drive more momentum in driving transformation in our partnership offer and how we continue to create innovative finance solutions that meet the needs of our partners and customers.”