Alphabet showcases uptick in electrified vehicle adoption in 2023

In the face of the challenging economic landscape of 2023, marked by sharp inflation and variable market conditions, Alphabet has reported another year-on-year increase in its vehicle portfolio. Over the last 12 months, this has increased to more than 720,000 vehicles, with new business rising by 16% compared to 2022.

Extending its geographical footprint, Alphabet also grew beyond its European roots, bringing comprehensive mobility services to new markets last year, including Mexico with one of their OneNet partners.

Driving these results was the large uptick in the adoption of battery electric vehicles (BEVs), which saw an increase of 78%. The results highlight the continuously growing demand for low-emission mobility options among Alphabet’s customers.

Uphill trajectory for EV adoption

New orders of electrified vehicles (EVs) increased by 38% from last year’s figures. EVs now make up 30% of Alphabet’s total portfolio, highlighting the shift towards electrification among businesses.

“Our customers are increasingly requesting fully electric vehicles – with every fifth vehicle ordered last year being a BEV,” said Markus Deusing (pictured), CEO at Alphabet International. “Of course, this also means there is a growing demand for comprehensive solutions that cover other elements of switching to electric, like charging vehicles at home or work. Our goal is to equip our customers with everything they need to start electrification and ensure a seamless and integrated experience.”

Looking further into 2024

Building on the growing demand from Alphabet customers for EVs observed last year, hybrid and pure EVs have made up 42% of new orders placed in the first two months of 2024 – corresponding to nearly 100,000 vehicles to date.

“We expect to see significant growth in new business this year for both general and electric vehicles, and we will continue to support our customers on their way to future-proofing their fleets,” reported Deusing.

This year, Alphabet will continue to build upon its sustainability offerings to help customers with their core Environmental, Social, and Governance (ESG) goals, in addition to bolstering its digital offering.

Deusing highlighted: “At the heart of our commitment to sustainability is the expert Alphabet Fleet Emission Consulting. With this initiative, we are equipped to offer unique support in consulting, managing, reporting, and finally reducing fleet emissions, assisting our customers on their journey to net zero.

“Our goal is to always offer our customers the best solutions. We will continue to expand our consulting services and invest heavily in digitisation to create further added value, sustaining our promise to our customers: Your mobility. Made easy.”