ALD Automotive I LeasePlan unveils new global mobility brand

ALD Automotive I LeasePlan has unveiled Ayvens, its new global mobility brand, which unites the two companies together under a single common identity. This new brand represents another strategic milestone in the company’s development following the launch of its three-year strategic development plan in September 2023.

By bringing together complementary capabilities and expertise, the company saw an opportunity to reimagine mobility going forward for the better. This new brand feeds that common purpose by defining the company’s unique position in the market and highlighting what makes it different and the value it brings to customers across all segments. Its new brand promise is to make life flow better by delivering mobility that is simpler, smarter and sustainable.

The combined group Ayvens is positioned to become the leading global sustainable mobility player. With the world’s largest multi-brand EV fleet out of a total fleet of 3.4 million vehicles managed worldwide, the company aims to lead the way to net zero and further shape the digital transformation of the industry.

The new brand will be rolled out in 2024 across the 44 countries where ALD Automotive | LeasePlan is present. It will be used for all client segments and across all channels and touch points, in particular throughout the company’s growing digital ecosystem.

“Each day is an opportunity to move better, and we all have a role to play. By joining forces, our company is ready to lead the way to the large-scale adoption of sustainable mobility thanks to our size, coverage, service expertise and commitment to innovation,” confirms Tim Albertsen, Group Chief Executive Officer of Ayvens, formerly ALD Automotive | LeasePlan.

“As a major player in the mobility sector, we will leverage our power of leadership to shape the future of mobility and achieve excellence. This new brand identity will not only allow our 15,700 employees to share a new common identity, but it also reflects how we are changing to accompany our clients’ needs for greater choice, freedom and value and will help us increase market and client awareness, as well as attract the very best talent around the world.”