Adam Crockford receives AFC Outstanding Achievement Award

Adam Crockford of Novuna Business Finance has been awarded the AFC Outstanding Achievement Award, sponsored by Alfa, at the Asset Finance Connect Summer Awards 2024. This recognition is a testament to his exceptional contributions to the asset finance industry and his pivotal role within Novuna Business Finance.

Reflecting on his achievement, Adam expressed his deep sense of pride and gratitude: “Winning the AFC Outstanding Achievement Award is a huge honour. The asset finance industry has a wealth of talent, and just to be nominated among some of my peers is a privilege. But to win is huge. This award is not just a personal accolade but a testament to my colleagues and the senior leadership team at Novuna Business Finance, who not only make Novuna Business Finance a fantastic place to work but also provide the environment for individuals to thrive.”

Overcoming challenges and celebrating successes

Adam’s journey over the past year has been marked by significant challenges and notable achievements. One of the major hurdles was navigating the changes brought about by Consumer Duty regulations. Adam’s leadership and the collective resilience of the business were crucial in overcoming these challenges and improving customer outcomes.

His focus on automation and strategic implementation of AI has also been a key achievement, positioning Novuna Business Finance for future success.

A journey of excellence

Adam joined Novuna Business Finance in 2021, bringing over 16 years of experience in Project Management, Change Management, and Business Analytics from previous roles at Post Office Insurance, Societe Generale Equipment Finance, and ING Lease (UK).

His pragmatic approach and expertise in integrating new automation techniques have consistently ensured timely and budget-compliant delivery of business and technical changes.

Most recently, Adam has taken on a role in the newly created ‘Data Insight and Automation’ team, supporting Cat Powell, the Head of Data and Automation. This team focuses on enhancing the company’s digital proposition, improving data strategy, and exploring new technologies to benefit customers. Adam’s contributions to AI and automation technology, including his hands-on development work and project management, have been instrumental in establishing a permanent team to drive these initiatives forward.

Pivotal role in Consumer Duty implementation

Adam’s central role in managing the implementation of the FCA’s Consumer Duty regulations highlights his dedication and expertise. He led comprehensive efforts involving Fair Value Assessments, Product Reviews, and the development of Distribution Strategies, ensuring high-quality outputs delivered ahead of schedule. His meticulous project management and clear communication have been praised by colleagues.

Contributing to industry and supporting future leaders

Adam actively participates in industry events, sharing his knowledge and insights on digitalisation, AI, and automation. His involvement in Asset Finance Connect conferences and Evolution AI’s webinars has positioned him as a thought leader in the field. Additionally, Adam supports the next generation of professionals through initiatives like the Leasing Foundation’s ‘Industry Insights’ programme, leading sessions on digitalisation and AI in the asset finance customer journey.

Adam’s consistent dedication and professional project management structure have earned him internal recognition as one of Novuna Business Finance’s ‘Stars of the Year’ in 2023. This internal accolade, combined with his AFC Outstanding Achievement Award, underscores his exceptional impact on the industry and his organisation.