Siemens FS partners with Haas Automation UK

Siemens Financial Services (SFS) has partnered with Haas Automation UK, one of the world’s leading machine tool manufacturers, to revolutionise financing for manufacturers. Through the SieSmart Partner Portal, Haas UK now delivers near-instant credit decisions, typically within 30 seconds, enabling customers to acquire advanced machinery without straining their budgets.

Streamlining machine tool financing

Haas Automation, headquartered in Norwich, produces over 18,000 machine tools annually, including vertical and horizontal machining centres CNC lathes, and rotary tables. To support its customers, Haas offers in-house financing solutions that combine the latest digital automation with expert financial advice.

The SieSmart Partner Portal plays a key role in this offering, simplifying the financing process. Customers benefit from faster decisions and seamless payments, while Haas retains access to dedicated SFS account managers for complex financing cases.

A partnership built on industry expertise

The collaboration between Haas and SFS dates back to 2016, underpinned by Siemens’ deep understanding of the machine tool industry. Tim Ross, Business Finance Manager at Haas Financial Services, highlights the benefits of SFS’s specialised knowledge: “Given that SFS’ parent company Siemens produces CNC controllers, the team has an excellent understanding of the machine tool industry.

“For instance, they can provide slightly higher residual values (the estimated value of an asset at the end of its lease term or useful life) than other funders who have to approach external companies for valuations. With this knowledge and its digital platform, SFS provides exceptionally quick acceptances for financing requests.”

Automation meets personalised support

In 2018, Haas transitioned away from traditional brokerage methods to adopt the SieSmart digital platform. Most financing requests are now processed in seconds. However, Haas still benefits from personal support for atypical cases, ensuring that every deal is handled efficiently.

“There are weeks where we only speak to the SFS team once, and then there are others where we call every day to get a trickier deal over the line, and they’re always happy to help,” said Ross. “Since we’ve been working together for so long, we’re on the same wavelength and that makes conversations easier.”

Seamless and transparent payments

SFS’s approach ensures that payments are made promptly, often on the same day applications are approved.

“In the financial world, it is becoming increasingly rare for funders to maintain the kind of personal contact we have with Haas. It’s not easy when you work with many brokers and suppliers, but we make it an ongoing priority to retain personal relationships, and that’s what makes us special.”