grenke reaffirms commitment to UK SMEs with rebrand

Grenke Leasing, a provider of financial services specialising in IT leasing and financing solutions, has announced a rebrand to reflect its position as a champion for SME growth, committed to making leasing solutions more transparent, accessible, and aligned to the current business environment.

A leading UK provider of financial services, Grenke specialises in flexible and accessible IT leasing and financing solutions designed to empower SMEs.

Grenke’s comprehensive rebrand, designed to better communicate its value proposition, is being rolled out across all the company’s marketing assets, including a refreshed website, social and digital platforms together with sales materials, offering a rejuvenated look aimed to reflect its tech-savvy, growth-oriented SME customer base.

The rebrand is set to support Grenke’s ambitious UK growth plans; last year the company saw growth of +25%. At the same time, the refreshed brand will emphasise Grenke’s ongoing support for SME growth through its customer service record, local market expertise, and a stronger regional presence.

Speaking about the rebrand, Hayley Lawrence, Marketing Team Leader, commented, “We want our brand to connect with our customers simply, and powerfully.

“Our strategy is focused on evolving Grenke’s image to better resonate with today’s evolving market. The rebrand allows Grenke to stay relevant and connected, as we continue to serve the equipment needs of UK SMEs, helping to drive performance, productivity and growth.”

As a subsidiary of Grenke AG, a German-based international financing partner for small and medium-sized enterprises, Grenke Leasing Ltd has been operating in the UK market since 1997. Headquartered in Guildford, Surrey, the company employs over 200 professionals across 10 regional branches in the UK.