Industry veteran John Hurt joins Alta Group

John Hurt, formerly the senior vice president of technology for MB Equipment Finance, has joined The Alta Group as a director in its digital business advisory practice.

Hurt is working with John Rizzi, managing director and head of the practice, to address the technology needs of equipment leasing and asset finance organizations.

“We are helping people navigate what is right now a very dynamic landscape as their companies struggle with legacy systems and new entrants in the IT market,” Hurt says. “It can be very tough for companies to evaluate the capabilities of providers and determine the technology needed to meet corporate goals. Some providers also are converting to new technology, which is making the process even more difficult for leasing companies.”

Hurt has the experience to guide leasing companies at all stages in their technology decisions, notes Alta CEO John Deane.

He has more than 20 years of executive experience in information technology (IT). During this career, Hurt has helped design and apply technology to support lease and loan originations, national sales teams, customer relationship management platforms, and process improvement initiatives.

From 2012 until its merger with MB in 2014, he was senior vice president of technology for the startup of Cole Taylor Equipment Finance, where he was responsible for strategic system design, evaluation, selection, and implementation of core systems.

Prior to that, Hurt was senior vice president of information systems for LaSalle National Leasing, now part of Banc of America Leasing, where he developed IT strategies for the company’s US and Canadian leasing divisions and pioneered a market-leading sales management strategy.

Hurt has served on the Equipment Leasing and Finance Association (ELFA) operations & technology committee and technology award review committee.