Who will be honoured with the Lifetime Achievement Award at the AFC Summer Awards 2024?

One of the most emotional and heartfelt awards at Asset Finance Connect’s Summer Awards is the Lifetime Achievement Award, recognising a lifelong commitment and contribution to the industry.

At the 2023 Summer Awards, the Lifetime Achievement Award was bestowed on the “godfather to the industry”, Bruce Nelson, Director of Compass Business Finance, who has shown true passion for the sector whilst having an enormously positive impact in helping to reshape the asset finance industry.

Have you got a colleague whose dedication and contribution to the auto or asset finance industry deserves the recognition of the ‘Lifetime Achievement Award’? The prestigious award honours an individual who has made a lasting contribution to the businesses in which they have operated and the industry, as a whole. Nominate them today at the Asset Finance Connect’s Summer Awards website. Submit your entry before 12th April.

On winning the prestigious award, Bruce said, “It’s a real honour and means such a lot to me, particularly as it has been awarded by my peers in the asset finance industry…. it was great to receive, and it’s has been a truly humbling experience.”

2023 awards bruce nelson speaking

A tower of strength in the whole asset finance industry, the highest level of integrity and honesty, respected for expertise and insights, gracious with his time, powerful in building relationships, a complete gentleman and a thoroughly decent bloke. Direct and to the point, but never unfair, angry or emotive. You know where you stand. No ambiguity, only clarity and purpose, a consummate manager and finance professional. A godfather to the industry…

These are among the many attributes afforded to Bruce Nelson, a central figurehead in the asset finance industry for almost 50 years. Bruce remains actively working at Compass Business Finance, continues to be a pivotal part of the team and is highly respected by his colleagues, industry peers, and by family and friends.

“Bruce Nelson thoroughly deserves this award. He is the voice of calm and common-sense in the industry and is held in very high esteem. He has had an untarnished reputation throughout all the decades and cycles, and also has a real passion for the industry and helping people.”

To see a full list of the award categories and individual awards, visit Asset Finance Connect’s Summer Awards website, where organisations can add their nominations for award winners and book their tables for this year’s must-attend event on Tuesday 9th July at City Central, set within the grounds of the Honourable Artillery Company in London.

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