Tomorrow's Journey unveils ‘JRNY Agent’: AI innovation takes centre stage at AFC UK Summer Conference

An AI-powered leap forward in asset and auto technology set to be showcased at the Asset Finance Connect UK Summer Conference at County Hall, London on June 3rd.

Tomorrow’s Journey, the UK-based automotive SaaS innovator, has officially launched JRNY Agent, a powerful new AI-driven product poised to redefine how automotive brands manage vehicle bookings and customer interactions. As part of its wider mission to digitise and simplify mobility experiences, JRNY Agent stands out as a transformative tool, blending advanced Natural Language Processing (NLP), real-time data integration, and contextual intelligence to streamline the entire vehicle booking journey.

This cutting-edge solution is just one of many AI products taking centre stage at the Asset Finance Connect (AFC) UK Summer Conference on June 3rd at County Hall, London, where industry leaders across the asset, auto, and equipment finance sectors will witness a range of live AI demonstrations—JRNY Agent among the standout innovations.

An AI agent built for the future of mobility

JRNY Agent is more than just a chatbot—it’s a fully capable digital assistant that manages every step of the customer journey. From lead generation and document upload to credit checks and payments, JRNY Agent replaces fragmented systems with a seamless, guided experience that feels both intuitive and intelligent.

Key features include:

End-to-end booking support – Simplifies complex multi-step processes into a conversational flow.
Contextual AI responses – Uses NLP to understand nuanced customer queries and recommend suitable vehicles or services.
Real-time data integration – Connects directly with live inventory, pricing, and customer data for faster, more accurate responses.
Operational automation – Frees up internal resources by handling repetitive administrative tasks.
Increased conversion rates – Reduces drop-off rates and enhances customer satisfaction with smart, responsive guidance.

Unlike conventional digital tools, JRNY Agent does more than create leads—it converts them.

Chris Kirby, Co-Founder and CEO of Tomorrow’s Journey, said: “JRNY Agent will be a breakthrough for automotive brands. It’s not just about creating leads like the majority of chatbots on the market today, it’s about simplifying the whole customer journey, from booking to buying. It’s easy to use, super intuitive, and gets the job done efficiently. It’s a true AI Agent that transforms the customer experience while bringing tangible benefits to businesses.”

Showcasing innovation at Asset Finance Connect

The AFC UK Summer Conference will present the perfect backdrop for Tomorrow’s Journey to demonstrate the real-world power of JRNY Agent. The conference, known for bringing together forward-thinking leaders in auto, asset, and equipment finance, will spotlight how AI is reshaping the industry—with JRNY Agent exemplifying what next-generation customer experience looks like.

Attendees will be able to see live demos and explore how JRNY Agent integrates with the existing JRNY platform, providing a comprehensive digital ecosystem for mobility providers. This integration ensures vehicle availability, specifications, and financial data are always up to date and accessible, resulting in a more confident and informed customer journey.

The future is now

With the launch of JRNY Agent, Tomorrow’s Journey once again affirms its role as a technology leader, empowering automotive brands to adapt quickly to the demands of a digital-first world. As AI becomes an essential part of customer engagement across industries, JRNY Agent positions automotive businesses at the forefront of this transformation.

Connect with hundreds of industry experts from the asset, auto, and equipment finance sectors at the AFC UK Summer Conference on June 3rd, where you’ll experience cutting-edge AI-driven products in action and discover the value they can bring.