Rural Finance joins AFC as corporate member

Asset Finance Connect (AFC) is delighted to welcome Rural Finance Ltd as its newest corporate member, further strengthening the organisation’s network of leading brokers, lenders, and finance professionals across the asset finance sector.

Founded in 2004, Rural Finance Ltd has grown to become one of the UK’s largest and longest-running broker networks, originally rooted in agriculture and now serving clients across a broad range of industries. Run by brokers who understand first-hand the challenges and opportunities of the sector, Rural Finance provides its appointed representatives with full autonomy backed by expert support, compliance services, and innovative technology.

Through its nationwide network, Rural Finance empowers brokers to focus on client relationships while providing access to a wide panel of lenders and a range of financial solutions, including asset finance, capex loans, land purchases, and mortgages. The network supports individuals, SMEs, and corporates in improving cash flow and securing funding tailored to their needs.

Helen Gaines, Business Manager at Rural Finance said: “We’re delighted to become a new corporate member with Asset Finance Connect.

“Partnering with an organisation that places asset finance brokers and lenders at the heart of its mission is a fantastic opportunity. Asset Finance Connect is widely respected for delivering valuable insights through its newsletters and webinars, and for hosting engaging conferences and awards evenings that celebrate excellence across the industry. As one of the largest broker networks, Rural Finance Ltd is thrilled to join the conversation and contribute to the future of asset finance.”

Edward Peck, CEO of Asset Finance Connect, commented on the new partnership: “We’re very pleased to welcome Rural Finance as an AFC corporate member.

“Their reputation for professionalism, integrity, and broker empowerment perfectly aligns with our mission to strengthen collaboration and innovation across the asset finance community. With their deep experience and extensive national network, Rural Finance will bring a valuable perspective to our discussions, events, and thought leadership as we continue to shape the future of the industry together.”

The addition of Rural Finance to AFC’s corporate membership highlights the continued growth and diversification of the asset finance community, uniting brokers, lenders, and service providers to share knowledge, celebrate excellence, and drive the industry forward.

To find out more about Rural Finance, visit www.rural-finance.co.uk or follow them on LinkedIn at https://www.linkedin.com/company/rural-finance-limited

To learn more about becoming an AFC Corporate Member, contact Joe Nilsson, Business Development Director, at +44 (0) 7379 096 111 or email joenilsson@assetfinanceconnect.com.