New Leaf Search marks 21 years of excellence in asset finance recruitment

New Leaf Search, the specialist recruitment consultancy with expertise in the asset finance and leasing industry, is proud to celebrate its 21st anniversary. Since its inception in January 2004, the firm has been dedicated to connecting talented individuals with leading employers, building careers, and contributing to the growth and success of businesses across the sector.

From left to right: Jane Theobald, Neel Amin, and Katherine Amin

Over the past two decades, New Leaf Search has continually evolved to meet the dynamic demands of the financial services recruitment sector. What began as a venture led by three directors with extensive experience in both asset finance and recruitment has grown into a trusted industry brand, recognised for its market expertise, commitment to quality, integrity, and personalised client and candidate care.

With placements in over 25 countries worldwide, New Leaf Search has built a solid reputation for delivering exceptional recruitment services and sourcing top talent. The consultancy is known for its client-focused approach, combining deep asset finance industry expertise with a forward-thinking mindset to help companies fulfil their recruitment needs.

Strong business relationships

Throughout its journey, New Leaf Search has adapted to the evolving market, embracing technological advancements and staying ahead of industry trends. From traditional recruitment methods to cutting-edge digital strategies, the business has always prioritised delivering exceptional results for its clients and candidates.

“Our success has always stemmed from the strength of relationships with our stakeholders,” said Neel Amin, Managing Director.

“Reaching this 21-year milestone is a testament to the dedication, hard work and strong bonds within our team. We’ve had the privilege of working with successful clients and talented individuals over the years, and we’re proud of the role we’ve played in developing careers and contributing to the success of so many employers.”

A client-centred approach

What distinguishes New Leaf Search apart is its deeply client-centred approach. The firm invests considerable time in understanding each client’s culture, values, and corporate objectives to ensure the best possible match with candidates. This personalised service has been integral to the company’s success, leading to long-term client relationships and a high volume of repeat business.

“We don’t simply fill roles; we build lasting partnerships,” said Jane Theobald, Recruitment Director.

“What sets us apart is our commitment to transparency and always prioritising the best interests of our clients and candidates. We take pride in ensuring every placement is not only a technical fit but a cultural one. Occasionally, this approach may mean turning down opportunities that don’t align with our values, but we take solace in knowing that we’ve upheld our principles and built long-lasting ethical relationships in the process.”

Jane also highlighted New Leaf Search’s dedication to industry standards, including accreditations such as ISO 9001:2015, REC Audited, and FSQS registration, alongside its active engagement in initiatives like the Women in Finance Charter and the company’s Charity of the Year programme. “These efforts showcase our commitment to excellence and to causes that matter to us and the wider community,” she added.

Recognised excellence and industry leadership

In addition to its key accreditations, New Leaf Search is proud to be a strategic partner of Leaseurope, the European association representing the leasing industry. Through this partnership, the firm provides expert insights on recruitment trends and best practices across the sector.

Over the years, New Leaf Search has made significant contributions to the asset finance and leasing industry, playing a pivotal role in shaping the careers of professionals and helping businesses build high-performing teams that drive success. From entry-level operational and support roles to executive leadership positions, New Leaf Search continues to deliver top-tier talent and remains a trusted recruitment partner in a competitive and fast-moving market.

“We’re excited about the future,” said Katherine Amin, Recruitment Director.

“Looking ahead, we remain committed to staying ahead of the curve and finding new ways to connect successful companies with exceptional talent. The recruitment landscape has evolved significantly, with the rise of digital platforms, job boards, and internal talent teams. Embracing change and adapting to these shifts is key to staying relevant and successful. We extend our sincere thanks to our clients, candidates, and suppliers for their trust and support over the years. It has been a privilege working with you, and we look forward to strengthening these relationships and forging new ones in the years to come.”

Looking ahead

As part of its 21st anniversary celebrations, New Leaf Search will host a series of events and dinners over the coming months to express appreciation and thanks to its valued stakeholders while reflecting on its journey. The consultancy remains committed to delivering exceptional, best-in-class recruitment solutions to the asset finance and leasing sector.