New car demand accelerates as buyers focus on value and choice

The UK’s new car market continues to gain traction as consumer appetite remains high, according to the latest data from Auto Trader. So far in June, visits to the platform’s new car section have risen 8% month-on-month (MoM) and 16% year-on-year (YoY), reflecting a strong start to the summer for the automotive sector.

Retailers are responding to this sustained demand by increasing stock availability. New car listings on Auto Trader are currently up 2% compared to May and 11% higher than the same period last year — offering buyers a broader range of options.

Value and affordability drive EV interest

Among electric vehicles (EVs), affordable models are leading the way as more consumers explore cost-effective options in the growing EV segment. One standout performer in June is the Dacia Spring, which has quickly become the most-enquired-about new electric model on the platform, contributing to a broader trend of buyers prioritising value over brand loyalty.

Other brands, including BMW and Renault, are also seeing strong interest in their EV offerings, with new models such as the Renault 5 gaining traction thanks to competitive pricing and features.

Market trends: shifting preferences and rising discounts

Across all fuel types, interest in compact SUVs remains high. Several models are climbing Auto Trader’s rankings, with emerging names challenging long-time market leaders for consumer attention.

Meanwhile, the average discount on new cars has increased slightly — from 8.9% in May to 9.2% in June — giving prospective buyers additional incentives. Electric vehicle discounts are also trending upward, rising from 10.2% to 10.4% this month.

“We’re seeing more affordable EVs enter the market, helping make the switch to electric far more accessible. With more options available and rising discounts helping to further entice buyers, our outlook for the market remains a confident one.”