NETSOL Technologies sponsors AFC Lender of the Year Award

NETSOL Technologies has been confirmed as the sponsor of the highly anticipated AFC Lender of the Year Award at the 2025 Asset Finance Connect (AFC) Summer Awards. Taking place on July 1st at City Central, located within the historic Honourable Artillery Company grounds in London, the awards promise to be an unforgettable evening celebrating outstanding achievements in the asset finance industry. Book your table now.

Set against the elegant backdrop of the Armoury House, this exclusive event will bring together leading figures from across the sector to recognise excellence, innovation, and collaboration.

“NETSOL Technologies is honoured to sponsor the Lender of the Year Award at the AFC Summer Awards 2025. We’re proud to celebrate the lenders who are leading the way with outstanding service and performance, forward-thinking strategies, and a commitment to excellence and innovation. These are the organisations shaping the future of asset finance, and we’re thrilled to help shine a spotlight on their achievements.”

The AFC Lender of the Year Award recognises a market-leading lender operating in the UK or Europe that goes above and beyond in its partnerships with brokers to deliver great outcomes for end customers. This award is reserved for an organisation that demonstrates all-round exceptional value to its stakeholders, including customers, brokers, employees, investors, and the communities it operates within.

A strong contender must proactively work with brokers to clearly communicate its asset and risk appetite, foster close relationships between broker and credit teams, and build a strong understanding of customer needs. It also reflects a lender’s ability to provide a compliant and supportive journey for customers, maintain excellent communication during the life of an agreement, and intervene effectively to produce positive outcomes in challenging situations. Above all, the winning organisation will have achieved clear and compelling results over the past year, whether financial, operational, or both.

Looking back to last year’s winner, Simply Asset Finance was honoured with the AFC Lender of the Year Award in 2024. The award recognised Simply’s innovative and technology-led approach to serving SMEs across the UK, as well as its strong commitment to broker partnerships.

CEO Mike Randall described the win as a “fantastic moment” for the Simply team, noting that their award submission was backed by some of the UK’s most prominent brokers. “Being recognised at a forum such as the AFC Summer Party for the hard work of our teams is always noteworthy,” Randall said. “Winning Lender of the Year was a fantastic moment for the Simply team. Our entry was supported by some of the biggest brokers in the UK and is a testament to the strength of our partnerships and commitment to the broker market.”

As the countdown begins for the 2025 AFC Summer Awards, the spotlight is now on the next standout lender to follow in Simply’s footsteps. With NETSOL Technologies championing this year’s Lender of the Year category, the award will continue to honour those at the forefront of progress and excellence in the asset finance sector.

Submit your entry now at https://afcawardsuk.com/en/categories-page

Book your table at the AFC Summer Awards 2025 here.