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Technology Sponsored by Technology Spotlight on CRM Published: 7th July 2010 Share Keeping close to customers: The case for CRM by Brian Rogerson, Editor of Asset Finance Europe “A typical asset lender loses around 10% of its customers each year whilst a five percent reduction in customer defection rate can increase profits from between 25% to 125% – depending on the industry.” MORE… NOT YET A MEMBER? Register now, free and without obligation Connecting with the customer The case for broadening the definition Post-recession, lenders need a new CRM NOT YET A MEMBER? Register now, free and without obligation IDS’ user groups helps develop Rapport with customers Hitachi Capital goes live with Salesforce CRM in only four weeks CRM system boosts margins Inchcape Fleet wins second award for environmental CRM system Pinewood leads business retention challenge for franchised dealers NOT YET A MEMBER? Register now, free and without obligation Asset Finance Connect Asset Finance Connect brings you news and updates about UK and European auto, equipment and asset finance providers. Sign up to our newsletter Featured Stories Corporate Member TechnologyMetro Bank signs up to Acquis Lumia TechnologyOnly 22% of organisation have adopted AI-driven fraud prevention TechnologyOdessa Auto announces new features to platform