How to write a compelling nomination that will get AFC judges on-side

Asset Finance Connect receives over a hundred nominations per year for its annual summer awards – this makes a lot of work for our volunteer judges. Well written, well considered nominations stand more chance of winning because they tell the judges what they need to know, without making them work hard to find the information they need to reach a fair conclusion. Well written nominations are clear and succinct, provide objective evidence including facts and figures as well as subjective evidence like testimonials that make it easy for the judges to respond positively.

Top tips for writing a successful award entry

Make your submission stand out with these simple but powerful tips.

1. Understand what judges are looking for

Carefully review the award description and judging criteria. Tailor your entry to show exactly how you meet — or exceed — what’s being asked. Taking note of the word count to indicate the level of detail expected.

2. Tell a story that connects

Bring your entry to life with a clear narrative: The Challenge → The Action → The Result. Make it easy to follow and engaging to read.

3. Show the impact

Back up your story with evidence. Include measurable outcomes, business results, or feedback that shows the real-world effect of your work.

4. Keep it human

Let the personality and passion of your team or nominee come through. Judges love authentic stories more than polished jargon.

5. Be clear and concise

Stick to the word limits and keep your points focused. Choose quality over quantity — and make every word count.

6. Use supporting materials wisely

Add testimonials and data to support your story — but make sure your main entry is strong on its own.

7. Provide context

Don’t assume the judges know your business or team. Briefly explain why your achievement is significant and why it matters.

8. Start early, review thoroughly

Give yourself time to craft a thoughtful entry — and ask someone else to review it before submission for fresh eyes and polish.

Pet hates for judges include:

1. Generic marketing material. We all know winning awards is much more fun than writing nominations. Trust us however, you need to put in the work if you want to win.
2. Overly complex information. If it is difficult to understand, the judges will need to work harder to find what’s relevant. They’ll do the work, but they won’t like you for it. Do them a favour – keep it simple.
3. Overuse of superlatives.

Remember: This is your moment to shine. Make it count!