Experts urge government action as study reveals two-thirds of drivers reluctant to switch to EVs

Industry experts are calling on the government to introduce more initiatives to encourage drivers to transition to electric vehicles (EVs) after a new survey revealed that two out of three drivers have no immediate plans to make the switch. This hesitancy persists despite the impending ban on the sale of new petrol and diesel vehicles, set to take effect in 2030.

The study, conducted by Zenith, the independent leasing, fleet management, and vehicle outsourcing business, highlights significant barriers preventing consumers from embracing EVs. The findings come as the government closes its consultation on phasing out internal combustion engine (ICE) vehicles.

A major deterrent for many drivers is the cost of EVs. According to the survey, 41% of respondents stated they would be more inclined to switch if more affordable options were available. Additionally, 33% indicated they would consider transitioning if the government provided more financial incentives to offset the higher initial costs associated with EVs.

The study also highlighted concerns surrounding the immaturity of the used EV market. While pre-owned electric vehicles could provide a more accessible price point, apprehensions about battery reliability are discouraging potential buyers. More than a quarter (26%) of those surveyed said they would be more likely to transition to an EV if used models came with guarantees on battery health.

Despite significant growth in the UK’s EV charging network—35% since January 2024—many drivers still view charging accessibility as a major concern. More than a third (35%) of respondents stated they would not switch to an EV until the charging infrastructure was further developed and more widely available.

The findings have led to calls from Zenith and industry body, the British Vehicle Rental and Leasing Association (BVRLA), urging the government to step up its support for the EV transition. They advocate for additional incentives, improved support for the used EV market, and a coordinated effort to dispel misconceptions and conflicting information about electric vehicles.

Andy Wolff, commercial director of the Corporate Division at Zenith, emphasised the progress being made in company car and salary sacrifice markets, where financial benefits have driven EV adoption. However, he warned that wider consumer uptake remains slow due to limited incentives.

“In the company car and salary sacrifice markets, we’re making major strides on the road to net zero. The financial benefits of EVs in these two markets demonstrate that when supported and incentivised, drivers will back the transition,” said Wolff.

“However, our data shows that there are still barriers that need to be addressed if we’re to meet the expected 2030 deadline. By incentivising drivers and helping to resolve some of the common misconceptions around electric vehicles—especially when it comes to battery health and the charging network—we can work on transitioning those who remain unconvinced, ensuring EVs work for all.”

With time running out before the 2030 deadline, industry leaders stress that immediate and decisive government action is needed to accelerate the UK’s shift towards a greener, more sustainable transport future.