Asset Advantage appoints Jonty Cooke as Broker Manager

Asset Advantage has bolstered its senior team with the appointment of Jonty Cooke as Broker Manager, as part of its ongoing strategy to enhance its broker proposition and deepen partnerships across the UK.

With over ten years of experience in the asset finance sector, Cooke brings an impressive track record working across both hard and soft asset financing. His appointment signals Asset Advantage’s commitment to further strengthening its relationships with brokers and supporting business growth through trusted partnerships.

Cooke previously held key leadership roles at Bluestone Leasing, where he served as Divisional Manager overseeing a team of seven business finance consultants. Prior to that, he was Head of Broker Channel and Head of Partnerships at Corporate Asset Solutions, where he led a team of six focused on credit relationship management and new business support.

Gary Thompson, Sales Director at Asset Advantage, welcomed the appointment: “We are delighted to welcome Jonty Cooke to the team as our new Broker Manager. Jonty brings with him a wealth of experience and a strong background in asset finance and the broker sector. His expertise will be a fantastic asset as we continue to grow and strengthen our broker relationships.

At Asset Advantage, we are committed to investing in our people and building a team that reflects our ambitions for the future. Jonty’s appointment marks another important step as we expand our broker management team to better support our partners and drive the business forward. Welcome aboard Jonty.”

Commenting on his new role, Cooke said: “I am delighted to be back working with brokers, engaging in true storybook lending, and supporting SMEs with finance to help them achieve their goals. This role presents an opportunity to bring fresh energy and perspective to the broker market through a revitalised approach. I look forward to working with Gary, our newly appointed Sales Director, as we bring this vision to life.”