Alfa to headline AFC UK Summer Conference 2025 as lead sponsor

We’re proud to announce that Alfa is the headline sponsor of the 2025 Asset Finance Connect (AFC) UK Summer Conference, taking place on 3rd June at the iconic County Hall, London.

This event remains a cornerstone for those shaping the future of auto, equipment, and asset finance – and this year’s theme, “Driving Better Outcomes: Rethinking Our Go-to-Market Approach for Auto and Asset Finance,” couldn’t be more timely.

As customer needs and lender expectations evolve, we’re at a moment of reckoning: is our industry delivering the outcomes that truly matter?

Rethinking the finance landscape

The 2025 conference promises a rich programme of hard-hitting discussions and practical insights from senior leaders who are tackling this question head-on. We’ll be exploring:

• Access to finance for underrepresented groups, including SMEs, women, and ethnic minorities
• The causes and consequences of challenger bank exits
• The post-Supreme Court landscape and what it means for auto finance sales models
• A deep dive into the transformation of vendor and embedded finance in the equipment sector

We’re especially excited to hear from a distinguished line-up of speakers, including leaders from the Finance & Leasing Association, NACFB, Allica Bank, Lenovo, Metro Bank, Propel, BPCE Equipment Solutions, the British Business Bank, and many more.

Bringing AI to the forefront

We’re also proud that Alfa’s John Murray, Director in the Office of the CTO, will kick off the day’s AI discussion. On the panel “The AI Opportunity: Ten Things You Need to Ask Tech Salespeople,” John and fellow experts will cut through the hype and focus on what AI can really do – and what you should be asking before you buy into a solution.

AI isn’t just a buzzword. It’s reshaping the asset finance value chain, and this session will provide attendees with both strategic clarity and practical takeaways.

A platform for progress

At Alfa, we believe in fostering industry-wide collaboration and honest conversation. That’s why we’re thrilled to support the AFC Summer Conference as a platform where innovation, transparency, and community come together.

We look forward to connecting with professionals from across the asset, auto, and equipment finance ecosystem as we explore the challenges and opportunities that lie ahead.

Register your place today: https://afcconferenceuk.com/en/registration-form
For full agenda and speaker details, visit the AFC UK Summer Conference website