Alfa launches new project accelerator for European asset finance

Alfa, provider of Alfa Systems software, has unveiled Alfa Start for European Asset Finance, a new preconfigured SaaS offering designed to accelerate digital transformation for auto and equipment finance providers across Europe.

The new solution enables lenders to adopt Alfa Systems – the company’s flagship platform for originations, contract servicing, collections management, and more – through a rapid, cost-effective implementation approach. Drawing on Alfa’s proven track record and best-practice configurations, Alfa Start for European Asset Finance builds on the success of its UK and US deployments, bringing speed and scalability to lenders across the continent.

Since its initial launch in 2020, Alfa Start has supported numerous UK-based and US-based finance providers, including HTB, United Trust Bank, Arkle Finance, Bibby Financial Services, and Paragon Bank, delivering fast time-to-value and streamlined rollouts.

Emily Hammond, Alfa’s Director of Product, commented: “Alfa Start is for banks, captives and independents who want to be lean and invest pragmatically in a system that comes preloaded with a distilled best-practice setup, rather than recreating their existing processes and configuration from scratch. But there’s still plenty of room to weave in your own DNA, and hold on to that differentiating factor.

“As we’ve done successfully in the UK and US, this new flavour of Alfa Start brings the power of Alfa Systems to a wider range of providers, offering an essential project accelerator that reduces cost and helps you gain a competitive edge.”

The European edition introduces localised features including support for multiple languages and currencies, European accounting standards, built-in bank reports, and integrations for e-signature, single sign-on, and SEPA payments. Delivered via a proactively managed, single-tenant SaaS model, it removes infrastructure complexity and accelerates operational readiness.

Richard Olver, COO of Bibby Financial Services, praised the impact of Alfa Start: “A lot of providers have a need to modernise their tech stack, and look at improving their businesses, and Alfa Systems is the industry gold standard. With Alfa Start we’ve been able to implement Alfa Systems rapidly and cost-effectively. Thanks to the automation now available, our teams spend more time delivering value for our clients and business partners.”

Equipment finance providers interested in learning more about Alfa Start for European Asset Finance can meet the Alfa team at the AFC Leaders’ Summit Europe on May 15th in Amsterdam, where Alfa is headline sponsor. For more information, visit afcleadersummit.com/en.

To explore Alfa Start in detail, visit alfasystems.com/euro-start