Conference AFC Conference: Lenovo’s Jon Souch on captive-funder partnerships Published: 21st May 2025 Share Jon Souch, General Manager – EMEA for Lenovo Global Financial Services will join Dominic Hughes, managing director, BPCE Equipment Solutions UK; Jon Maycock, commercial director, Propel Finance; and Daniel Bailey, managing director – asset finance at Arkle Finance in a star-studded line-up at the AFC Equipment Finance Stream at the AFC Summer Conference in London on 3rd June. Jon will be talking with AFC Equipment Finance Community Leader John Rees to explore trends in captive-funder partnerships. Topics to be discussed will include: Captives building relationships with 3rd party funders – why the need? How captives choose which transactions to retain and which to share. What OEMs look for in their lender partnerships? The importance of geographical coverage and product expertise. The equipment finance stream is one of AFC’s most popular streams exploring vendor and non-broker channels to market. The stream will also take a look at the increased focus of asset finance lenders on embedded finance platforms, and the opportunities and challenges for BPCE post-their-acquisition of Societe Generale’s equipment finance business. Places for the equipment finance stream of the AFC conference are filling up fast. If you would like to reserve your place at the conference, visit the AFC Summer Conference website now. Lisa Laverick Editor - Asset Finance Connect Sign up to our newsletter Featured Stories ConferenceAFC conference: driving better outcomes Leasing ProfessionalsInsight and innovation at the AFC Leaders’ Summit Europe — a special podcast episode ConferenceAsset Finance Connect launches practitioner panels at AFC Conference Sponsors
Leasing ProfessionalsInsight and innovation at the AFC Leaders’ Summit Europe — a special podcast episode